We run a cable park ourselves. After four years and $400,000+ in ad spend, we've learned exactly what works. Now we're bringing that expertise to you.
We've talked to park operators who've been running for 20, 30, even 40 years. They still regularly hear: "Hey, I had no idea you were here!" - from people living just a few kilometers away.
This visibility gap costs parks revenue every single day. If people don't know you exist, they're not going to come. Online marketing is the most effective way to solve this.
At our own park, we spend approximately $100,000 per season on Meta and Google advertising. This generates roughly $500,000 in tracked revenue - a 4-5x return on investment.
About two-thirds of our total revenue now comes directly from online advertising. We're not guessing - we're sharing what actually works.
We want to be transparent: online marketing doesn't work the same for every park. Success depends on your location, offerings, pricing, and many other factors. But based on our experience - it's absolutely worth trying if you want to grow.
After managing campaigns for years, we've learned what separates successful campaigns from mediocre ones:
The old approach - manually targeting "women aged 35-45 within 100km" - is outdated. Today, Meta and Google use machine learning to find customers. But AI needs data to learn.
This is where wakesys gives you an advantage. We share your booking data with Meta and Google (hashed and privacy-compliant), so the AI learns from every purchase who your customers really are.
You focus on running your park. We take care of everything else:
No other booking platform or POS system in our industry can do this. No one else runs their own park, understands what data to share with Meta and Google, or truly gets how online marketing works for water sports.
We're the only ones who can offer this level of integrated expertise.
We worked with an external marketing agency for four years. They did good work, but there was always a gap - they didn't understand our industry. They didn't know why bookings drop when it rains, or why August is different from June.
That industry knowledge matters. Now we're bringing everything in-house and offering it directly to our customers.
We've structured our pricing to be straightforward and aligned with your success:
Covers Meta & Google account setup, pixel & conversion tracking, initial campaign creation, first set of ad creatives, and audience building from your data.
We only charge on net revenue (excluding VAT) that Meta and Google track as coming directly from our campaigns. No hidden fees, no minimum spend. We only succeed when you succeed.
Note: Ad spend is separate and paid directly to Meta/Google. We recommend starting with €5,000-10,000/month during your peak season, then scaling based on performance.
If you spend €10,000/month on ads and achieve a 5x return, that's €50,000 in additional net revenue (excluding VAT). After subtracting your ad spend (€10,000) and our 15% commission (€7,500), you keep €32,500 from that month's marketing investment.
Limited spots available for the 2025 season. Get set up before your peak season starts.
Let's discuss whether online marketing makes sense for your park.